Rungh, which means color in Hindi, is Neha Raman’s latest venture. This online nail polish company sells customized nail polish colors that creates over 132 shades. Currently, a student at Temple University, Neha has also been featured on the national show: Girl Starter. Read on to find out more about Rungh and its amazing girl boss Neha Raman:
Can you tell us a bit more about Rungh and how it differentiates from other nail polish companies?
Rungh offers the world’s first Do-it-yourself nail polish set which allows you to create your own custom shades of nail polish. Most mainstream Nail Polish brands release new colors on a seasonal basis, however they don’t allow you to customize your own shade.
What inspired you to start Rungh?
When I was in high school I was really into nail art and I had this crazy growing nail polish collection. But, when I went to the store I got tired of seeing the same colors over and over again and just wanted to create my own custom shade. After realizing that there wasn’t a product out there that could do this, I thought this would be something very cool to create to change up the marketplace. Plus, I wanted this product more for myself!
What were some challenges you faced/or continue to face with running your own company?
One of the biggest challenges is that our product has a learning curve. Without some sort of demo it’s hard to understand how the product works – especially if you are just looking at a picture of it. Also, in the beauty space everything is dependent on branding and so becoming a new beauty brand is extremely challenging because you have to prove yourself as a great brand.
Any exciting future ventures or collaborations we can look forward to with Rungh?
Nothing I can announce as of now, but I definitely have some exciting plans!
Neha Raman is truly an inspiration to all college students out there and we look forward to her future with Rungh.
Check out Rungh here: https://www.rungh.com